EA is looking at putting in-game ads in AAA games — ‘We’ll be very thoughtful as we move into that,’ says CEO

In-game ads are a natural progression of advertising, especially as the gaming industry is expected to grow to $583 billion by 2030. In-game ads are a natural progression of advertising, especially as the gaming industry is expected to grow to $583 billion by 2030.

Unfortunate and maddening but true. In a world where you pay a premium on top of premium to get ad-free experience, paying “only” full price is not enough.

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece.

Games are expensive. Making games is expensive, too. But AAA games always bring in more money than ever, and there are other ways to get people to pay for games. I’m worried about horribly-placed-immersion-breaking ads coming soon to a game near you.